Challenge
The existing store looked dated, buried product detail, and lacked the trust signals expected at a premium price point. The catalog had range, but the experience made it hard to compare pieces and commit.
01
Iced Out
Jewelry
A legacy catalog became a sharper Shopify flagship built around trust, product discovery, and premium detail.
Our role
We rebuilt the experience from product architecture through launch: clearer collections, high-impact imagery, a faster product page, confidence-building content, and a visual system that keeps the jewelry at center stage.
- Strategy
- UX / UI
- Shopify development
- Performance
- CRO
Result
The new system made the brand feel premium without becoming precious. Product discovery became faster, calls to action became clearer, and conversion increased by 143% in the first 90 days.
+143%Conversion rate
90Days to measured impact
01Unified commerce system
