Challenge
Glowhaus had beautiful products but a high bounce rate and an unclear story. Benefits, ingredients, and routines competed for attention, leaving shoppers unsure where to begin.
A clear, confidence-building product experience for skincare shoppers who need proof before promise.

Glowhaus had beautiful products but a high bounce rate and an unclear story. Benefits, ingredients, and routines competed for attention, leaving shoppers unsure where to begin.
We designed a guided product experience that connects concerns to routines, makes proof easy to scan, and gives every formula a distinct role within one coherent brand system.
The new experience replaced uncertainty with a clear next step. Within 60 days, revenue per visitor reached 2.1× its previous level while the brand retained its soft, premium character.